Strategy overview
How do you set short term and long term SEO goals for your website?
Setting short-term and long-term SEO goals provides a clear roadmap for your website’s growth. It helps you measure progress, stay focused, and adjust strategies as needed to achieve sustained search engine visibility and user engagement.
How to do it?
Define specific, measurable objectives for both the immediate future (short-term) and the distant horizon (long-term), ensuring they align with your overall business strategy and audience needs.
Do's
✅ “Short-term: Attract more than 20% traffic from Google in the next three months through targeted content for Webflow users.Long-term: Reach the first position for “ Webflow SEO checklist.”This approach provides straightforward, actionable steps aligning with immediate and future business goals.
Don'ts
❌ “Short-term: Get more visitors. Long-term: Be a top SEO site.”These vague goals lack measurable targets, making it difficult to track progress or know when you’ve succeeded, leading to unfocused efforts.