Strategy overview
How do you define the main audience for your website?
Defining the main user audience ensures that your content, design, and marketing efforts are tailored to meet the specific needs and preferences of the people most likely to benefit from your website, leading to better engagement and higher conversion rates.
How to do it?
Identify your primary users based on their needs and align your website’s messaging and features to meet this audience.
The more specific you are, the more chances you have to connect with them.
Talk to the people you wish to serve with your product and listen to what they want.
Do's
✅ “Our primary audience consists of Webflow designers, developers, and marketers looking for practical, actionable SEO resources to optimize their websites.”This specific and targeted definition allows for content and design decisions directly addressing this group's needs and goals.
Don'ts
❌ “Our audience is anyone interested in SEO.”This is too broad and unfocused, making it challenging to create content that resonates with a specific group. This leads to diluted efforts and lower engagement.
Tools
