Strategy overview
Identify Key Pages and Their Roles
Set Short-Term and Long-Term SEO Goals
Define Website Purpose
Determine Key Performance Indicators (KPIs)
Define the primary business goal
Define the main audience
Map main customer journey phases with Keyword intent
Match the main page type per phase.
Create Topic Clusters
Identify Short Tail Keywords for long term results
Identify Long Tail Keywords for short term results
Analyze Current Website Keyword ranking
Find a relevant domain name and brand name
Use a .com domain extension
Identify Gaps and Opportunities
Analyze Competitor Sitemap Structure
Analyze Competitor Keywords

How do you define your website purpose?

Medium effort
High impact

Defining your website’s purpose ensures that all content and website efforts are aligned with your goals, helping you attract the right audience and rank higher on search engines.

The best way to define your website's purpose is to work at the intersection between what your audience wants and your business needs.

How to do it?

Here are some question to help you define your website purpose:

  • What is the primary goal of my website?
  • What problem does my website solve or value does it offer?
  • What action do I want visitors to take when they visit?
  • How does my website stand out from competitors?

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    Do's

    ✅“Our website provides a free SEO checklist to strengthen relationships with designers, developers, and marketers working on Weblfow websites.This aligns with the audience’s need for a specialized tool and the business goal of supporting the SEO community and strengthening relationships with the target audience.

    Don'ts

    ❌ “Our site provides tools and resources for improving websites.”This is too broad and unfocused, diluting the message and making it difficult to attract a specific audience. It doesn’t align well with the specific needs of Webflow users or the strategic goal of evolving to other platforms.

    Tools
    Don't have the Checklist yet?
    Download the Checklist