Strategy overview
How do you identify key pages and their roles on your website?
Identifying key pages and their roles ensures your website is structured effectively to guide users toward your goals, improving user experience and search engine rankings.Key pages and their roles won’t impact your SEO. However, they will drastically simplify your work to create a structured website for people and search engines.
How to do it?
Determine which pages are essential for your website’s purpose and how each contributes to your overall goals, such as conversion, information dissemination, or user engagement.
Do's
✅ “Our homepage (1) introduces the SEO checklist, guiding users to detailed pages for Webflow (2), Framer (2.1), and Webstudio (2.2) versions, each designed to meet the specific needs of different users. The main call to action will only be on the detailed pages. The page About (3) is to introduce the Author and build trust.”This approach aligns with user intent and business goals by clearly defining the role of each page and guiding users through the content.
Don'ts
❌ “All pages serve the general purpose of providing information about SEO.”This is too vague and lacks direction. It makes optimizing each page for specific keywords or user actions difficult, leading to a less effective website structure.
Tools
