Strategy overview
How to identify gaps and opportunity in your keywords?
Identifying gaps and opportunities in your SEO strategy is essential for improving your website’s performance, enhancing visibility, and staying ahead of competitors.
This process helps you uncover areas where your content, keywords, or site structure may be lacking and reveals new avenues to attract more traffic and conversions.
How to do it?
Once you have mapped all the topics clustering with your keywords, compare these elements with competitor sites to pinpoint areas where you can improve or capitalize on untapped opportunities. Tools like Ahrefs, SEMrush, or Moz have built-in functions to simplify the process.
How to identify gaps and opportunities for free?
Set Up a Project:
- Enter your website's URL and up to four competitor URLs.
- Select your target location and language settings.
Analyze Keyword Views:
- Common: Keywords both you and your competitors rank for.
- Missing: Keywords all competitors rank for, but you don't.
- Gap: Keywords some competitors rank for, but you don't.
- Unique: Keywords you rank for, but your competitors don't.
Identify Opportunities:
- Focus on 'Missing' and 'Gap' views to find keywords your competitors are ranking for that you're not.
- Use this information to create new content or optimize existing content to target these keywords.
Monitor Competitors:
- Regularly check the 'Common' view to see how your rankings compare with competitors.
- Analyze why competitors might be ranking higher and adjust your strategy accordingly.