Strategy overview
How to map your main customer journey phases with Keyword intent?
Mapping the main customer journey phases with keyword intent ensures that your content aligns with what users are searching for at each stage of their journey, helping to attract and engage them effectively while improving SEO performance.
How to do it?
You can start with the 3 stages of your customer’s journey: awareness, consideration, action and align each stage with relevant keywords that reflect the user’s intent.
To find the search intent of a keyword, I recommend using the tool SEMrush or Free keywords Generators. The image below shows how I map the different steps of the customer journey (1) with the different keyword intent (2) and what kind of keywords I am optimizing for (3).
Or, you can also ask chatGPT
How to align the keywords intent with the customer journey phase on ChatGPT?
I have a list of keywords: [insert keywords].
Please help map each keyword to one of the three stages of the customer journey—
Awareness, Consideration, or Action—based on the intent it reflects.
Provide a brief explanation for why each keyword aligns
with its respective stage and ensure the mapping reflects
the typical mindset or needs of a customer in that stage.Do's
✅ Awareness phase: “Is webflow good for SEO?”
✅ Consideration phase: “Webflow SEO checklist”, “Webflow SEO cheat sheet.”
✅ Action phase: ‘Download Webflow SEO checklist’This approach matches keyword intent with specific customer journey stages, ensuring relevant and helpful content at each phase.
Don'ts
❌ One keyword, “Webflow SEO,” for every phase.This fails to account for the different stages of the customer journey, leading to mismatched content that may not resonate with users at the right time, reducing engagement and effectiveness.
Tools
