Strategy overview
How do you determine KPIs for your website?
Determining Key Performance Indicators (KPIs) allows you to measure the performance of your SEO efforts, ensuring that you can track progress, identify areas for improvement, and make data-driven decisions to achieve your goals.
How to do it?
Select specific, measurable metrics that directly align with your SEO goals, such as organic traffic source, conversion rates, or number of downloads.
KPIs should be monitored and reviewed regularly (weekly/monthly) for continuous improvement, depending on your iterative process.
To learn more about KPI, here is another article I wrote about Goal, KPIs and metrics.
Do's
✅ “Track organic traffic source (1), relevance of the traffic and the landing page (2), and the number of downloads of the SEO checklist to measure engagement. (3)”This approach uses specific, relevant KPIs that directly align with your website’s goals, allowing for focused measurement and optimization.
Don'ts
❌ “Monitor website visits and clicks.”These KPIs are too generic and lack context, making it difficult to assess the actual effectiveness of your SEO efforts or to tie them back to your specific goals.
Tools
