Strategy overview
How to match the main page type per phase on your website?
Matching the main page type to each customer journey phase ensures that your website provides the right content and user experience at the right time, effectively guiding users from awareness to action.
How to do it?
Align specific page types (e.g., blog posts, detailed pages, product pages) with the three stages of your customer’s journey (awareness, consideration, action) and ensure each page type supports the user’s intent at that stage. In the illustration, I mapped the different page types (4) with the customer journey. Now, I know which page type and keyword I will push for each step of the customer journey. More importantly, I know which pages I will focus on first when working on my website.
Do's
✅ Awareness phase: “Blog posts and educational articles answering questions like ‘Is Webflow good for SEO?’”✅ Consideration and Action phase: “Conversion-focused detail pages for ‘Download Webflow SEO checklist’”This strategy ensures that each page type is tailored to the user’s needs at each journey stage, improving engagement and conversion.
Don'ts
❌ Using the same page type (e.g., a generic landing page) for every phase.This approach doesn’t differentiate between user needs at different stages, leading to lower engagement and missed opportunities for conversion
Tools
