Implementation overview

How to Optimize Fonts and Reduce Font Loading Times?

Optimizing fonts and reducing font loading times is crucial for enhancing your website’s performance and user experience. Large or unoptimized fonts can slow down page load times, especially on mobile devices, negatively impacting user engagement and SEO.

How to do it on Webflow?

  1. Choose system fonts or Web-Safe fonts: When possible, use system fonts like Arial, Helvetica, or sans-serif, which don’t require additional loading. If you must use custom fonts, limit the number of font families and weights.
  2. Use Webflow’s font settings: In Webflow, you can manage and optimize fonts by choosing only the necessary styles (e.g., regular, bold) 
  3. If you have to upload your font, it is recommended to use WOFF — Web Open Font Format. It is possible the font you aim for isn’t supported by every browser, have a look to review supporting browsers.
  4. Use font display: Swap: Ensure the font-display property is set to swap. It allows text to be displayed immediately using a fallback font while the custom font is loading, preventing invisible text (FOIT—Flash of Invisible Text) issues.

Do's

Don'ts

❌ Use Google fonts, and if you have no choice, consider using an async for the font files

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