Implementation overview
How to Implement Structured Data (Schema Markup) for Rich Snippets on Webflow
Implementing structured data (Schema Markup) is essential for enhancing your website’s visibility in search engine results by enabling rich snippets. Rich snippets provide additional information, such as ratings, prices, or event details, directly in search results, improving click-through rates and user engagement.
How to do it on Webflow?
You need to manually add JSON-LD code (a standard format for structured data) to the custom code section of your pages or CMS templates.
Use FluidSEO to add Structured data on Webflow
At the moment, only a few Schema are availble on FluidSEO.
Use Graphite to add Structured data on Webflow
Steps to Implement manually on Webflow:
- Identify the Schema type: Determine the appropriate schema type for your content. The most common ones are:
- Video: Enhances search results with video previews.
- Sitelinks Search Box: Allows users to search within a site directly from the search results.
- Review Snippet: Displays star ratings and review summaries.
- Profile Page: Highlights personal profiles.
- Product: Shows product information, including pricing and availability.
- Organization: Displays organizational details.
- Local Business: Displays local business info.
- FAQ: Lists questions and answers.
- Event: Displays event details.
- Breadcrumb: Shows page hierarchy.
- Article: Enhances headlines and images.
For the complete list and detailed descriptions, visit the Google Search Structured Data Gallery.
2. Generate JSON-LD Code: Based on your need, ask chatGPT to generate the JSON Schema or use the Schema Markup generator from Merkle
3. Add Structured Data to Webflow:
- For static pages, go to the specific page settings in Webflow and add the JSON-LD code in the “Custom Code” section under the <head> tag.
- For CMS items, go to the CMS Collection Template page settings and add the JSON-LD code similarly. You can use Webflow’s dynamic fields to populate the schema data with content from your CMS.
4. Validate the structure with https://validator.schema.org/
