Make the www Version Your Homepage

Your site exists at one canonical address. Google needs to know what that is. If both www.yourdomain.com and yourdomain.com are accessible and return the same content, Google sees them as two separate sites. Link equity gets split, content gets flagged as duplicate, and neither version ranks as well as it would if you'd picked one.

Pick www or non-www. Commit to it. Redirect the other one permanently.

In Webflow, this is handled in your hosting settings. Go to Site Settings → Publishing and configure your primary domain. If you're using www as your canonical version, Webflow should automatically redirect yourdomain.com to www.yourdomain.com. The reverse applies if you prefer the non-www version. Confirm the redirect is in place by entering the non-canonical version in your browser and checking that it redirects to the canonical one with a 301 status code — use a tool like Redirect Checker or your browser's developer tools to verify the status code.

The choice between www and non-www doesn't matter much from a rankings perspective. What matters is consistency. www has minor technical advantages for cookie management on large enterprise sites. Non-www is slightly cleaner visually. For most Webflow sites, the choice is personal preference. Make it, configure it, and don't change it.

In Google Search Console, set your preferred domain version explicitly. Add both www and non-www versions as separate properties, then set the one you prefer as your primary property. Alternatively, use a domain property (sc-domain:yourdomain.com) which covers both variants automatically.

After launch, do a quick canonicalization check: enter both versions of your URL in a browser and confirm they both resolve to the same canonical address with a 301 redirect. Check that your sitemap only contains URLs in the canonical format. Check that all internal links on your site use the canonical version consistently. These three checks take five minutes and catch the most common canonicalization problems before they affect your rankings.