Go Live overview

Submit your sitemap to Google and Bing

Verify Sitemap File

Make the www Version Your Homepage

Add your custom domain to Webflow

Optimize Robots.txt

Set your site's language code

Add the favicon to your website

Delete unused classes

Address duplicate content issues across subdomains.

Duplicate content issues across different languages

Implement 301 redirects for any URL changes

Analyze the health and score of your backlinks

Review the use of iFrames

Verify that Flash is not used

Ensure link exchange practices

Avoid using JavaScript for redirection purposes

Check for and remove any problematic meta refresh tags

Confirm that no doorway pages are present

Verify that the website is responsive

Use tools like SEMrush to monitor technical health

Set up Bing Webmaster Tools

Review errors reported in the Search Console

Link Google Search Console with your analytics tools

Add and verify your website in Google Search Console

Install Analytics Tools for SEO

Create a backup of the existing website’s content and database

Set a clear timeline and go-live date for the new website

Define and implement redirects

Internal links are properly mapped and functional

Ensure link exchange practices

Ethical link exchange practices are crucial for maintaining a strong SEO profile and avoiding penalties. Unethical or spammy link exchanges can harm your website’s reputation and search engine rankings.

How to do it on Webflow?

Ensure relevance: Exchange links only with websites relevant to your content and industry.
Avoid excessive link exchanges: Do not engage in mass link exchanges or reciprocal linking schemes that can be flagged as manipulative.‍
Focus on quality: Prioritize quality over quantity, ensuring that any exchanged links provide value to your users.

Do's

Don'ts

Tools

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